Credit above is the current account balance, independent of this date range. Performance uses settled charges and attributed server outcomes; unresolved charges can change cost-based metrics.

Daily results for the selected UTC auction days. Choose a point to inspect its value; the daily table below provides the recorded values.

Custom goals

This selection filters reported results only. It does not change the campaign’s primary bidding goal.

Results follow the goal and campaign policy saved when the click was acquired. Processing or unavailable results are shown without a count. These results are separate from the conversion totals and campaign CSV.

By conversion type

Reported result types are counted separately. These are authenticated outcomes attributed to campaign clicks, not a review of the underlying lead or purchase. Spend is not allocated between result types.

By campaign

Renders and clicks are deduplicated callback observations, not verified human visits. Conversions and revenue are authenticated server outcomes linked to campaign clicks within seven days. Unattributed outcomes are excluded; revenue does not add client credit. CTR uses recorded renders. CPC, CPA, ROAS and contribution show Pending cost while any charges remain unresolved. Once all charges resolve, these metrics use the settled spend for the full selected cohort. An em dash means the denominator is zero or no attributed revenue has been reported. CPA blends all attributed result types in each row; it is not a per-goal comparison. Contribution subtracts settled media charges only; it is not final profit.

By auction day · UTC

Days with no authorized bids are omitted.

Measurement dataset

A dataset groups your events across a funnel. It can cover more than one domain.

Declare an event

Declared events

Select these goals in a campaign draft. Source connection and optimization are not available yet. Saving an event does not enable campaign delivery.

Your pricing terms

Review proposed media pricing and its contract terms. Acceptance and pricing publication are separate steps.

Workspace details

Tracking projects

Prepare your site and primary result. Server outcomes can use clicks from linked campaigns for attribution. Verify site ownership with a DNS record and test postbacks from your server.

Sign-in security

Your password applies to your identity across all workspaces. Changing it signs out all existing sessions, including this one.

Funding payments

Track payments for advertising credit. Pending payments are not available credit. Contact your account team if a payment needs review.

Credit history

Amounts are in USD. Reservations hold funds; settlement records the charge against a reservation.

Saved creative brief

Inspect the exact inputs from the saved offer version. Unsaved edits are not included. This preview does not generate an ad or charge credit.

Copy drafts from saved facts

Create up to three free, rule-based text drafts from this saved, reviewed offer. These templates copy supplied benefits, explanations and answers; they do not interpret free-form style instructions or make images. Copy needs review. Create a text banner below to add an image to Creative Studio.